Avoya Travel celebrates 2018 as the best year in its company history with a double-digit sales increase and an increase in the Avoya Travel Network. The record sales continue into 2019 as Avoya further invests in its 2025 strategic plan.
The Avoya 2025 plan includes new programs that enhance the Avoya vacation platform’s ability to reach and connect more travelers with Independent Agencies. Through these enhanced marketing strategies in 2018 Avoya successfully generated over 25 percent more Live Leads for the Avoya Network than ever before. Live Leads are new and existing customers ready to book a vacation and are distributed by patented technology exclusively to members in the Avoya Network to match the right clients with the right Independent Agency. In addition, the Avoya Network reached its highest client retention rates to-date in 2018 and continued its rapid growth with an almost 25 percent year-over-year increase in new members. Avoya Network growth has been matched by the increase in Live Leads. A record number of Independent Agencies achieved $1 million or more in annual sales, with the top producing agency growing sales over 30 percent to reach $6.5 million.
“Avoya Travel’s record year with customer and Network growth is proof that we’re on track with Avoya 2025, the aggressive seven-year growth plan that we launched in 2018, and that we’re on pace to become the number one vacation platform that creates more success for our valued supplier partners, the Independent Agencies and travelers,” said Jeff Anderson, executive v.p. of Avoya Travel.
Avoya launched several new initiatives in 2018 that contributed to the company’s record success and advanced the Avoya 2025 plan. The Avoya Agency Dashboard and the first-of-its-kind education partnership with Cruise Lines International Association (CLIA) were among some of the new support resources Avoya made available to help increase Network member sales success. Avoya also expanded its resort vacation portfolio with new partnerships, generating new customer bases for Independent Agencies and providing more vacation options to travelers.