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The L.A. Insider program aims to help travel professionals sell L.A. like a local.
The L.A. Insider program aims to help travel professionals sell L.A. like a local.

This week, the Los Angeles Tourism & Convention Board (L.A. Tourism) launched L.A. Insider, a new online training tool for travel trade professionals offering tips on how to better sell the city and stay up-to-date with its latest offerings.

L.A. Insider will provide easy access to L.A. Tourism’s marketing assets, sales collateral such as fact sheets, maps, and videos, as well as neighborhood tours in virtual reality. The program also provides updated information on Los Angeles International Airport’s multi-billion-dollar modernization program with multimedia assets added as they become available.

Participants who complete the L.A. Insider training will receive access to discounts and specials around the city, a certificate, as well as the opportunity to participate in FAMs, and be entered to win a trip to one of L.A.’s award shows.

For more information, visit insider.discoverlosangeles.com.