During Dream Vacations, CruiseOne, and Cruises Inc. 2018 National Conference aboard the Norwegian Bliss, the company announced a new technology solution to allow its agents to book land vacations and add ease to the booking process, plus new brand partnerships.
Sandy Szalay, v.p. of information technology unveiled the new system that will transform how agents book travel. Having an all-in-one booking platform to do everything from quoting to booking on any device is what agents have been asking for. Now included in the enhanced booking platform is an integrated solution with an itinerary builder, as is an interactive mobile app that allows agents to communicate with clients, share travel documentation for upcoming trips and track flight status real-time.
In addition, during the second day of sailing, Rosemarie Reed v.p. of marketing & strategic partnerships and Kimberly Faiello director of marketing announced that headquarters will be paying 100 percent of the cost for direct mail in 2019 for Dream Vacations and CruiseOne travel agent franchise owners. They also announced that there will be national television promotional opportunities with “The Rachel Ray Show,” as well as new strategic lifestyle partnerships with four consumer brands: online wine retailer wine.com, luggage outfitter Tumi, Swarovski crystals, and travel apparel line Beyond Proper. Through reciprocal marketing with these partners Dream Vacations, CruiseOne, and Cruises Inc. will be connecting its existing customers with other brands to create memorable experiences.
Dustin Jones, v.p. of engagement revealed a refreshed awards and recognition program that’s designed with the home-based travel advisor in mind. Achievement levels will be updated in real time, featuring specific benefits that offer training and engagement opportunities catered to each level’s needs.