LATAM Airlines Group has unveiled its new Premium Business service on board the first Boeing 777 in its fleet to feature the group’s new cabin standard. The service is part of a $500 million investment to improve the passenger experience and includes $400 million in cabin renovations. The new service debuted on all LATAM international flights just last month.
The new Premium Business class service includes a new culinary concept with a menu that showcases South American ingredients and accompanied South America’s top wines, hand-selected by the continent’s only master sommelier.
In addition, LATAM has implemented new service protocols for cabin crew with fewer interruptions. It has also introduced new premium pillows, bed clothes and mattresses with temperature-regulating and pressure-point technology for every flat-bed seat to maximize comfort.
Each custom-designed Thompson seat offers more privacy and direct aisle access, as well as configurations for both individuals and couples. The seats recline 180o into a fully-flat bed, feature the latest generation in-flight entertainment with an 18-inch Panasonic personal screen and ample space for personal items.
“With the new Premium Business experience, we aim to continue being the first choice for corporate customers, offering not only industry leading cabins and service, but also an unrivalled network of destinations as well as the best itineraries and punctuality on the continent,” said Paulo Miranda, v.p. of customers, LATAM Airlines Group, in a statement.
A New Cabin Standard
LATAM Airlines Brazil’s first renovated Boeing 777 represents the new standard for the group’s long-haul aircraft and is one of approximately 200 planes—representing over half of the global LATAM fleet—that will be upgraded over the next two years. The aircraft features new Premium Business seats with direct aisle access, a renovated Economy cabin and LATAM+ Seats, which offer greater space, a dedicated overhead bin and premium services such as priority boarding.
LATAM’s Boeing 777 also features a revamped Economy cabin, offering passengers a new look, improved comfort and a state-of-the-art inflight entertainment system with an unrivalled selection of content.
For more information, visit latam.com.