Today, AAA announced the appointment of Paula Twidale as the organization’s newest vice president of AAA Travel effective as of Feb. 4, 2019.
Twidale brings more than 35 years of travel industry experience to AAA Travel, most recently serving as executive v.p. of Collette Vacations,as well as the first female board chair of the United States Tour Operators Association. She replaces Bill Sutherland, who retired in December after more than 21 years with the organization.
“AAA Travel has a strong reputation among its members and the traveling public as the go-to travel expert. I am honored to join an organization with the respected history and brand reputation of AAA,” said Twidale in press materials. “Travel provides a great opportunity to build member engagement through the offering of differentiated benefits and personalized services, which members have grown to expect from the AAA brand. I look forward to working collaboratively with the AAA teams and industry partners to promote brand and service excellence to create members for life.”
As AAA Travel’s vice president, Twidale will provide leadership and strategic direction for all of the association’s travel services. She will create and manage strategic alliances, maximizing relationships with preferred suppliers in an effort to increase member benefits. Additionally, her responsibilities include guiding the development of technology solutions to support AAA clubs in the delivery of differentiated travel products and services to members.