The “Los Alambiques” welcome center consists of three buildings—built to resemble the historic tequila haciendas and sugar mills of the state of Jalisco—which will house a duty-free shop, offices for local authorities and for Customs and Border Control.
“Hacienda Tequilera,” meanwhile, will boast a variety of shops offering regional products such as tequila. The location will also host cultural productions and other entertainment for cruise passengers and other nautical tourists, crew members and the general public. In addition to offering novel experiences to tourists arriving in Puerto Vallarta, the Hacienda will be accessible to the local community—the first port to do so in Mexico.
Puerto Vallarta’s port infrastructure is being modernized under the auspices of Mexico’s National Development Plan 2019-2024 and the objectives of the National Plan of Ports and Merchant Marine 2019-2024 aimed at:
- Development of new commercial port and tourist businesses to create more employment, increase the economic impact of cruise passengers and promote regional development
- Developing new quality port facilities to increase the capacity and efficiency of the services offered by the port
- Attracting private investment in the development of the port to minimize the use of public resources and create better paid jobs
- Opening the port space to the population of Puerto Vallarta and its growing receptive tourism business to allow the enjoyment of its facilities and services, as well as improving their experience in the destination
- Improving the operational capacity of the port and enhance customer service.
Puerto Magico is a commercial, cultural and entertainment development, designed to meet the needs of a high influx of tourists and open to the public, that will house 76 stores, including a tequila museum, a chocolate museum, Diamonds International Jeweler, local artisan jewelry stores, restaurants, clothing boutiques, accessories shops and traditional Mexican and Jalisco cultural offerings such as dance, mariachi and other performances for cruise passengers, other nautical tourists, receptive tourism and the local population.