Discover The Palm Beaches (DTPB), the tourism marketing organization for Palm Beach County, Florida, has announced that Mike “MJ” Jackson has been appointed as its new senior director of group sales.
Jackson joins DTPB with more than 20 years of experience in hospitality and sales management, with a concentration on corporate, association, religious and multicultural organizations. In this role, he will work to increase hotel room night production as part of the organization’s group sales and destination services team. He will also take a leadership role in collaboration with the Palm Beach County Convention Center, “Boca-wide” events and hotel community partners to achieve more destination-wide bookings.
“MJ brings a wealth of experience from other destination marketing organizations, as well as an insider’s knowledge of selling large city-wide events,” said Kelly Cavers, senior v.p. of group sales and destination services at DTPB, in press materials.
“We’re happy to have someone with his skills and strong industry contacts on our team, as we continue to promote The Palm Beaches as ‘The Best Way to Meet in Florida,’” added Jorge Pesquera, president and CEO of DTPB.