The Royal Caribbean Group has debuted RCL Cares, a dedicated program created to assist travel professionals in the U.S., Puerto Rico and other U.S. territories dealing with the negative impact of the pandemic crisis.

The travel advisor support program offers a variety of services to help educate travel partners as they navigate the myriad of government benefits, including those in the newly signed U.S. economic relief measure—the CARES Act. These services will include one-on-one assistance and access to key resources and the latest information pertaining to recovery benefits available under the act. Travel partners can already find educational material about the new law, and they will soon have the opportunity to receive more assistance through a resource desk the company is setting up. The program will not provide legal advice.

One look at Vicki Freed’s Facebook page—Royal Caribbean International’s sr. v.p. of sales, trade support and service—and you can glean travel advisors’ excitement around this new program: “Thank you from the bottom of my heart for helping us navigate these waters!”; “What an unexpected, amazingly wonderful use of resources”; “Thank you Vicky, this is SO much better than my current plan” are just some of the many comments Freed received after the program’s debut.

“Any piece of legislation can be challenging to understand,” said Richard Fain, chairman and CEO, Royal Caribbean Group, in a release statement, “and we want our travel advisors to receive all the financial assistance available to them. While our ships are idle, we have resources that can be redirected to helping our travel partners so that they will be fully ready and able to charge ahead when we return to service.”

Hand in hand, sales teams from Azamara, Celebrity Cruises, Royal Caribbean International and Silversea will guide travel advisors through the information about the CARES Act as they consider their options for economic relief.

For more information, visit CruisingPower.com, where travel advisors can access highlights of the CARES Act, FAQs, Small Business Association resources and tips. The support program will continue to roll out new services and tools in the near future.

Visit Recommend’s Coronavirus Updates Center for other updates related to COVID-19’s impact on the travel & tourism industry.