Today, AMResorts, an Apple Leisure Group (ALG)-affiliated brand, announced two new resort brand management deals in partnership with Oasis Hotels & Resorts, an international hotel group with properties throughout Mexico, the Caribbean and Europe. The deals expand AMResorts’ family-friendly resort portfolio in Mexico, growing the Now Resorts & Spas’ brand footprint in Cancun and introducing Sunscape Resorts & Spas in the beach destination of Akumal.
“The team at Oasis Hotels & Resorts shares our vision for growth, and together we can tap into our collective expertise in the market to deliver an unparalleled experience for travelers,” said Javier Coll, executive v.p. and chief strategy officer of ALG, in press materials. “As the market cycle continues to turn, now is the time for owners wanting to ensure future stability for their assets and capitalize on their investments to align with the right partner who can help them weather the cyclical nature of the hospitality industry.”
The properties are conversions of two existing resorts, which will undergo renovations and re-open under AMResorts’ brands on June 1, 2019. Grand Oasis Sens in Cancun will be rebranded as Now Emerald Cancun, offering guests 427 rooms and the brand’s signature Unlimited-Luxury vacation concept. The second property, Grand Oasis Tulum, will reopen as Sunscape Akumal Beach Resort & Spa, the first hotel for the brand in the area. Guests will be treated to Sunscape’s Unlimited-Fun vacation concept, and the property will be comprised of 360 rooms.
The AMResorts brands continue to expand in Mexico, with new properties slated to open in the country beginning in late 2019 with Now Natura Riviera Cancun, and more properties scheduled to make their debut in 2020 and beyond.