Israel—100 Years of Green, a supplement launched along with Recommend’s Israel Education program and 2010 Israel Travel Planner, gives travel agents an in-depth look at eco-tourism in an ancient land which has grown to become one of the most eco-conscious countries in the world.
On Earth Day 2010, Israel’s Ministry of Tourism, North America launched a 24-month program emphasizing Israel’s key role in the worldwide environmental movement. The plan is based on various principles including environmentally sensitive development and culture preservation, just to name a few.
Over the next year, you’re going to be hearing a lot more about “Israel—100 Years of Green,” with a variety of promotions and educational programs. The Ministry also built a green website, goisrael.com/green.