Starwood Releases Travel Professional Favorites List

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Starwood Hotels & Resorts Worldwide, together with its award-winning Starwood Preferred Guest(SPG) program, has drawn upon the recommendations of its valued travel professional partners in launching, a new website designed to help travelers plan and purchase the perfect resort escape. Featured on this new site is a section dedicated to travel professionals’ picks of the very best resorts in each region around the world. The complete list can be viewed at

Because Starwood’s research shows that leisure guests buy vacations based on the specific experiences they desire while traveling, the new site centers on what visitors will see and experience while staying at any of Starwood’s 200-plus resorts worldwide. The website uses images, including live webcams and actual resort footage, as opposed to simply describing each breathtaking resort. Also, the Discover Your Perfect Resort search process, new resort comparison feature and social media plug-ins all provide travelers with the most relevant content to pair the perfect Starwood resort with their vacation vision.

“We are proud to feature the top destinations chosen by knowledgeable travel professionals on our new SPG resort site,” said Chris Austin, v.p., global retail leisure and luxury sales. “We value the expertise of our partners, who have selected their top recommendations from Starwood’s worldwide, unrivaled luxury resort collection.”

The launch of the site also coincides with the unveiling of the inaugural user-generated SPG Member Favorites list. For the first time, SPG has invited thousands of its most traveled members to identify their favorite resorts across nine categories: Best Beach Resort, Most Romantic Retreat, Best Exotic Escape, Best Family Experience, Best Golf Getaway, Best Island Paradise, Best Spa Indulgence, Best Winter Adventure and Best Small Wonder. For a complete list of all SPG Member Favorites,

Travel professionals are also encouraged to earn the best rates for experiencing these fabulous resorts themselves. To access the industry’s lowest STARPRO rates, you must be a graduate of StarwoodPro’s ProLearning Module 1, Loyalty and Brands. More than 18,000 travel professionals have completed this module and are now qualified to take advantage of exclusive rates from just $69 per night, bookable at