It’s December and Art Basel has arrived in Miami Beach, with everyone getting in on the action: Tribute Portfolio has announced its partnership with Pantone, introducing a series of experiential pop-ups that celebrate the power of color and the pursuit of travel to “inspire creativity and connect communities.”
Aptly named for its communal nature and colorful design, the Pantone Pantry by Tribute Portfolio debuted yesterday during Art Basel at the Royal Palm South Beach Miami Resort and will travel to new Tribute Portfolio hotels next year.
Each Pantone Pantry by Tribute Portfolio will take guests on a whimsical journey of color and captivating design, using different mediums to bring the travel-inspired installations to life and to playfully highlight the 2019 Pantone Color of the Year palettes.
“We are thrilled to partner with Pantone, who is as passionate and colorful as we are,” said Amanda Nichols, global brand director for Tribute Portfolio, during the event. “With 28 hotels open and growing, Tribute Portfolio has struck a chord with those who seek out independent experiences and crave a connection with the community when traveling. With Tribute Portfolio’s knack for igniting imaginations through travel and Pantone’s ability to inspire through color, these quirky pop-up experiences are sure to encourage a fresh perspective for guests and locals alike.”
This announcement follows the reveal of PANTONE 16-1546 Living Coral as the 2019 Pantone Color of the Year. In press material, Living Coral is described as “an animating and life-affirming shade of orange with a golden undertone. Sociable and spirited, Living Coral embodies the desire for playful expression and symbolizes the innate need for optimism and joyful pursuits, including travel, which has the ability to enable shared experiences and social connection.”
The Pantone Pantry showcases the playful personality of the Tribute Portfolio brand with monochrome and multi-sensory moments that pay tribute to how color—like travel—can reframe one’s perspective and illuminate the quirky character of different destinations. Inspired in part by a pantry that offers a familial welcome to all, the pop-up also reimagines a traditional hotel experience with an unexpected concierge desk, a cabinet of curiosities and a hidden hotel guestroom.
LSD, the supergroup comprised of British musician Labrinth, Australian singer Sia and American music producer Diplo, as well as pop art illustrator Gabriel Alcala were tapped to create custom animations, digital projections and a show-stopping playlist that bring the whimsical world to life with their signature psychedelic pop point of view.
The Pantone Pantry will be open to the public today and tomorrow from 10 a.m. through 5 p.m. for festival-goers to be among the first to experience the 2019 Pantone Color of the Year palettes.
Next year the brand’s Pantone Pantry will pop up at The Alida in Savannah, Georgia, recently opened in October 2018 as part of Tribute Portfolio. The 173-room Alida is located on Savannah’s revitalized riverfront, and just a few blocks from the Broughton Street retail corridor, the Savannah College of Art & Design and the SCAD Museum of Art.
The Pantone Pantry by Tribute Portfolio will also pop up at the new The Slaak Rotterdam, scheduled to open in March 2019 as part of Tribute Portfolio. Following the restoration and renovation of its storied building—once the printing house of the Het Vrije Volk newspaper and then a studio space for artists—the 74-room hotel will reflect the dynamic metropolis of Rotterdam.
For more information, visit tributeportfolio.com/pantone.