Recommend is proud to present the Wellness Travel Trends Survey with the
. We are asking travel advisors to speak on wellness travel, one of the most important segments in the travel industry. We will release the results of the survey in conjunction with a webinar that will feature travel advisors who specialize in this market segment on July 23, 2020. Wellness Tourism Association
Defining a wellness vacation: A wellness vacation is wellness travel powered by a wellness-focused intention. Wellness vacations are typically self-directed with the traveler setting his or her own timetable and schedule. They may also include a wellness retreat, which is a guided, intention-driven, multi-day program with a set or semi-set schedule, and hosted by one or more facilitators. The program may include learning and lifestyle workshops such as meditation and healthy eating, as well as fitness activities such as yoga, nature walks and hiking. (source: Wellness Tourism Association industry Glossary) 1. How much of your sales pre-COVID-19 was dedicated to wellness travel? * 76 to 100 percent 51 to 75 percent 26 to 50 percent 0 to 25 percent 2. How much do you forecast your wellness travel bookings will be post-COVID-19? * 76 to 100 percent 51 to 75 percent 26 to 50 percent 0 to 25 percent 3. Do you believe there will be a surge in wellness vacations due to COVID-19? * Very likely Likely Undecided Unlikely Very unlikely 4. How long before your wellness clients start traveling again due to the impact of COVID-19? * 2-3 months Fall Holidays Early 2021 5. Traditionally, women tend to book more wellness vacations. Do you believe that more men will gravitate toward wellness vacations in this new travel landscape? * Very Likely Likely Undecided Unlikely Very Unlikely 6. Of your clients booking wellness vacations, what’s the predominant age group? * 20 to 25 26 to 35 35 to 45 46 to 55 55 to 63 64 to 73 73+ 7. What do you believe will be essential must-haves for your clients while on a wellness vacation in this new travel landscape? * A variety of healthy food options A range of fitness activities Spa treatments Yoga & similar activities, such as tai chi Easy Access to nature Remote location Peace & quite Meditation 8. Given that we have spent the last few months in self-quarantine, with whom do you believe your clients will want to take a wellness vacation? * Solo Solo to meet up with a like-minded person With a significant other Friends Family 9. What are your clients’ main goals when booking a wellness vacation? * General, overall reboot Weight loss Digital Detox Yoga & Meditation Spiritual connection with oneself An array of spa treatments Stress-free for a few days 10. In a post-COVID-19 world, what type of accommodations do you believe your clients will most gravitate toward for a wellness vacation? * Top-of-the-line luxury with spa facilities A fitness-oriented One with access to many outdoor activities One near the ocean One near the mountains One where they can better commune with nature for meditation 11. Which of these wellness-focused retreats do you think will be most popular post-COVID-19? * Sugar Detox Digital Detox Sleep Performance Retreats Visiting Masters — teachers, therapists, healers in different areas of wellbeing who lead workshops Small groups such as girls’ getaways Medical wellness with access to preventative medical testing
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One entry per travel advisor. First Name * Last Name * Street Address * City * State * Zip/Postal Code * Phone Number * Job Title * Organization * Email Address *
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