AAA Travel Professional Earns StarwoodPro Designation as Starwood Hotels & Resorts Tops 25,000 Graduates

Starwood Hotels & Resorts has reached 25,000 graduates of its ProLearning program, including travel professional Becky Kangas of AAA Washington. Kangas earned her StarwoodPro designation by completing Module 1 of the learning and development portfolio at, Starwood’s dedicated home for the travel professional community.

“For our nine brands and all of our properties worldwide, this means an army of dedicated, educated travel professionals have completed our first module of ProLearning, focused on Loyalty and Brands,” says Chris Austin, v.p. of global retail leisure and luxury sales. “We believe StarwoodPro graduates are now better equipped to qualify and satisfy their customers as well as match them with the right Starwood property among our more than 1,000 hotels in 100 countries around the world.”

Those who complete ProLearning Module 1 qualify for exclusive access to Starwood’s lowest travel professional rates. These STARPRO rates allow for continued education through first-hand experiences of Starwood’s lifestyle hospitality brands. In addition, ProLearning graduates can take advantage of a robust suite of benefits, such as discounts on the industry’s leading Travel Agent Success Series training initiative, as well as exclusive electronic marketing collateral to customize and share with their customers.

Through and Starwood’s ProLearning program, travel professionals and leisure, corporate and group sellers can educate themselves on the power of Starwood’s brands, plus benefit from additional sales and business development learning. Throughout 2011, Starwood added four destination modules—Hawaii, the Caribbean, Mexico and the Maldives—to the learning portfolio. More than 60,000 modules have been completed, and many StarwoodPros have engaged in multiple learning opportunities. Even more destination modules will be available by year’s end.

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For Kangas, the completion of Module 1 was part of her personal training to enhance her client service. “I took the course to better familiarize myself with the variety of Starwood properties and to understand how to really match the various brands with my clients’ needs. Starwood has such a wide array of options. The course was really simple and helped me understand what each brand wanted to do for its guests, which makes it easier for me when I am selling to my clients.”

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