At ASTA’s upcoming Travel Retailing & Destination Expo (ASTA-LA), Sept. 7-9 in Los Angeles, CA, agents will further their education through hands-on training, as well as explore the city of Los Angeles with a wide range of benefits available to all registered participants. Additionally, attendees of this year’s ASTA-LA will have the chance to become registered as a Trusted Traveler by U.S. Customs and Border Protection (CBP).
Being part of the Global Entry Trusted Traveler program—the full name of CBP’s program—means you can use the Transportation Security Administration’s (TSA) dedicated PreCheck lanes when you travel domestically. You won’t have to take off your shoes and belt, or pull out your laptop and “3-1-1” liquids bag. For international flights, Trusted Travelers head straight for the Global Entry kiosk—no waiting in the customs and immigration line or filling out paper I-94 forms when returning home.
To become a Trusted Traveler at this year’s ASTA-LA, you’ll need to hurry up and complete an online application for the Global Entry Trusted Traveler program, due by Aug. 17. Once you receive your conditional approval from CBP, you’ll be eligible to schedule an in-person Global Entry interview with a CBP officer directly at ASTA-LA—you’ll want to bring your passport and a second form of ID, such as a driver’s license or ID card, or permanent resident card if it applies. From there, you’ll receive your status as a Trusted Traveler, saving time and hassle every time you fly.
Even if you don’t plan on becoming a Trusted Traveler, participants of ASTA-LA can attend two seminars hosted by Doug Hofsass, associate administrator for risk-based security at TSA. There, you’ll get an in-depth look at TSA’s PreCheck program and CBP’s Global Entry program, and the benefits they present to travelers.
“ASTA’s Travel Retailing & Destination Expo is in a unique position this year to allow attendees not only to become Global Entry experts, but to become Trusted Travelers as well,” says ASTA president and chair Nina Meyer. “This limited opportunity affords ASTA-LA attendees the opportunity to experience first-hand the process of becoming a Trusted Traveler so they can assist their customers and train their colleagues, as well as gain insight into the finer details of the program and how it will help their clients.”
In-person interviews and enrollment will take place in booth number 2805 on Sept. 7 from 1:30 p.m.-5 p.m., and on Sept. 8 from 12:30 p.m.-5 p.m.
Again, the deadline to submit an application to becoming a Trusted Traveler is Aug. 17, and the opportunity is only available on a first come, first served basis. Registration for ASTA-LA is still open at $99 pp for agents and corporate travel managers, or $129 for spouses and companions. For more information, visit thetradeshow.org/trustedtraveler or asta.org.