Partners First Continues

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Dear Travel Partners:

It is hard to believe that it has been one year since we outlined our Partners First corporate philosophy to you. Partners First is firmly part of our day-to-day language at Norwegian Cruise Line and is the perfect lens through which to view everything we do. I would like to thank you for all of the positive feedback we have received from you in the past year and to give you my personal commitment that Partners First is here to stay. As we said last year, it is in our DNA.

Our focus is to make sure that we continue to strengthen our commitment to you and that we demonstrate it to you in everything we do. We continue to be committed to you through Partners First in the following three ways:

1. Investment in long-term travel partner success

• $17 million toward marketing and co-operative investments to drive business to you

• Industry-leading online support with our award-winning NCL University and Norwegian Marketing Headquarters

• Continuing to expand Partners First engagements; from events that come to your local city, to Partners First weekends, Let’s Do Lunch on board our ships, PhD’s@Sea, Partners First onboard recognition and more

2. A complete focus on being easy to do business with

• A total restructure of our reservations team to create the “Universal Reservations Agent,” whose motto will be “One call does it all”—rolling out later this year

• A brand-new group amenity program featuring dollars not points—no translation, no confusion but clear simple dollars available to drive demand into your groups—also rolling out later this year

• Investing another $12.6 million in new and enhanced technology for our travel partners

3. A complete commitment to our travel partners on direct business

• We do not use customer data from travel partner bookings for direct bookings

• We ask every person who calls us directly if they are working with a travel agent before conducting any further business

• “Call your travel professional” is included in our marketing materials

• Our direct business has no price advantage

And no partnership is complete without a commitment to develop the relationship through listening and taking action based on feedback. We have therefore decided to add a fourth key foundation to Partners First that we felt was missing:

4. Listening and taking action—here are some examples, and there will be a lot more to come

• Driving more promotions with added value versus price discounts to protect your commission

• A brand-new travel partner guide

• New capacity dedicated to key North American markets, New York and Miami, versus deploying to international source markets

• Double travel partner capacity for Norwegian Breakaway inaugurals

• A brand-new travel agent locator on

The above is by no means an exhaustive list of all the investments that we are making in your long term health. We are dedicated to ensuring that our partnership with you continues to strengthen and making sure that you are always “the lifeblood of our industry” as Kevin Sheehan stated during the recent Cruise Shipping Miami conference.