Palladium Hotels & Resorts is rebranding its adults-only luxury resorts known as The Royal Suites by Palladium into The Royal Suites (TRS) Hotels. The rebrand includes a fresh and elegant look on property as well as an updated marketing campaign and logo. The Royal Suites Hotels will be independent of Grand Palladium Hotels & Resorts, while remaining true to the mission of offering the best adults-only luxury experience and personalized service at the current properties in Mexico and the Dominican Republic, as well as at the new Costa Mujeres property set to open in Mexico in the fall of 2018.
TRS Hotels revamp will include an increase in staff and an in-depth training program, along with upscale amenities like swim-up guestrooms, dinner-and-a-show-themed restaurants, and world-class beach clubs to highlight this elevated concept. The evolved TRS Hotels brand is designed for those looking for the ultimate adults-only experience with customized service and attention from all levels of staff.
“As the adults-only market in the Caribbean and Mexico continues to grow and expand, Palladium Hotels & Resorts looks to differentiate itself by evolving its adults-only brand, TRS Hotels,” says Jacques De Paep, Palladium Hotel Group commercial director for North America.
In addition to the rebranding, The Royal Suites Yucatan Hotel in Riviera Maya will be undergoing various upgrades and renovations from July 1 until Nov. 15. These upgrades include completely renovated guestrooms, swim-up rooms, additional exclusive a la carte restaurants, a new infinity pool and integration of the entire room stock of the former Grand Palladium Riviera Resort & Spa along with a Signature Beach Club. The Royal Suites Turquesa Hotel in Punta Cana will also be undergoing changes with the addition of a signature Beach Club, which is scheduled to open by Dec. 1.
Along with attention to upscale amenities, luxury hospitality and desirable offerings like accommodating beach clubs, the redesigned brand boasts a truly guest-centered experience where every service is designed specifically to fulfill each individual guest’s needs. As Palladium Hotels & Resorts continues to evolve, The Royal Suites Hotels brand aims to keep ultimate guest satisfaction at the forefront of this initiative.
Learn more about Palladium’s agent loyalty program at palladiumconnect.com and sign up to receive cash rewards for every booking you make at PHG regardless of the channel you use. For more information, visit theroyalsuites.com.