Recommend, in partnership with the Family Travel Association, is proud to present Travel Advisors Speak to Family Travel Trends – the first-ever survey of its kind. We’re asking travel advisors to speak on family travel, a growing and important segment in the travel industry. As a special thank you, one (1) of five (5) travel advisors will receive $50 gift certificates to Amazon.
We will release the results of the survey on March 28, 2019. We will also be conducting a webinar based on the results with the Family Travel Association and Travel Advisors who are experts in Family Travel on March 28, 2019 at 1 pm EST.
1. How much of your sales is dedicated to family travel? * 76 to 100 percent 51 to 75 percent 26 to 50 percent 0 to 25 percent 2. How much is your family clientele spending when they travel? * Up to $4,999 $5,000 to $10,000 $10,001 to $19,999 $20,000 to $29,999 $30,000 to $39,999 $40,000 and above 3. How likely are your family clients to take a vacation with their children in the next 6 months? * Very likely Likely Undecided Unlikely Very unlikely 4. For your family clients, what’s the average number of nights spent on vacation? * 1-3 nights 4-6 nights 7-13 nights 14 nights or more 5. During what time of the year are your family clients traveling the most? * Summer Spring break Winter break Holidays Shoulder Season 6. Among your family clients, children have a strong influence on vacation decisions. * Strongly agree Agree Disagree Strongly disagree 7. Which destinations are your family clients traveling to within the U.S.? * 8. Which international destinations are your family clients traveling to? * 9. Which type of vacations are your family clients choosing? * Active Trip All-Inclusive Resorts City Vacation Ocean Cruising Family Reunions Multigenerational National Parks River Cruising Safaris Skiing Theme parks Tours in Europe Voluntourism 10. Which type of accommodations are the most popular with your family clients? * All-Inclusive Resorts Apartment-style Hotels Traditional Hotels Villas 11. How important is it for your family clients to stay at a hotel/resort with kid-friendly facilities? * Very important Important Not That Important Not Important at All 12. When your family client is booking their vacation, what is the most important factor for them in the overall decision process? * Value Overall Experience Quality Ease of travel Pampering Local Immersion R&R 13. Why do you believe your family clients are traveling with their children? * To experience new cultures and people For some R&R To bond Travel is the ultimate classroom It’s the one time of the year the whole family can be together Travel affects the home life in a positive way 14. How much of your family travel sales is dedicated to multigenerational bookings? * 75 to 100 percent 50 to 74 percent 25 to 49 percent 24 percent or less 15. How much of your family travel sales is dedicated to bookings for families with a single parent household? * 75 to 100 percent 50 to 74 percent 25 to 49 percent 24 percent or less 16. How much of your family travel sales is dedicated to LGBT family travel bookings? * 75 to 100 percent 50 to 74 percent 25 to 49 percent 24 percent or less 17. What percentage of your family travel sales is dedicated to bookings for families with children with special needs? * 75 to 100 percent 50 to 74 percent 25 to 49 percent 24 percent or less 18. How likely is it that many of your family clients are choosing their vacation destination based on something they saw on social media? * Very likely Likely Undecided Unlikely Very unlikely 19. How many of your family clients have a 5-year plan for their vacations? * 75 to 100 percent 50 to 74 percent 25 to 49 percent 24 percent or less 20. Why do you believe family clients come to you to book travel? * The information a client finds on the Internet is overwhelming. Travel advisors offer the best prices. Travel advisors provide expert advice. Travel advisors can provide added value. Travel advisors have access to places/experiences consumers don’t have access to. Clients don’t have the time to put a trip together. A travel advisor is there if something goes wrong during the trip.
Your contact information is required to verify your qualification in drawing only and will not be shared.
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